The Best Diet


“Suppose you found yourself two miles from home without a ride. Although you could get home three times faster if you ran, most people would settle for walking. Running wouldn’t be worth the sweat and discomfort, and walking will get you there at a reasonable and painless rate. Each step brings you a little closer, and before you know it, you are halfway home and still moving forward.

It’s the same with mindlessly losing weight. It need not be a sweaty, painful sprint. It can be a slow, steady walk that begins with removing unwanted eating cues and rearranging your home, office, and eating habits so they work for you and your family rather than against you. These comfortable steps will add up—one or two pounds a month. Before long you’ll find yourself at home.

“The best diet is the one you don’t know you’re on.”

–Brian Wansink

Brian Wansink, is Professor and Director of the famed Cornell University Food and Brand Lab, where he is a leading expert in changing eating behavior – both on individual level and on a mass scale — using principles of behavioral science. He is the author of Mindless Eating and Slim by Design (which have been translated into over 25 languages) as well as over 200 peer-reviewed journal articles.

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